Dalood Group CEO and Creative Director, Maka Kvitsiani was born in Georgia, educated in Tbilisi, London and Moscow. After her mother, the founder of Dalood, Nana opened a boutique atelier, here Maka discovered a deep attachment to fashion and started taking drawing and fashion design classes and participated in various fashion projects ( BeNext, XXI Century Georgia). At that time, fashion only seemed like a hobby, so she chose to study Tourism Management while working part time at Dalood.
In 2003, still in search for her real career, Maka made a leap from tourism to diplomacy and enrolled in a masters program of International Affairs in Diplomatic Academy, Moscow, Russia. In 2006, after successfully completing her studies, she decided to take some time off and be with her family and kids.
Years later, Maka decided to build up her career in fashion and completed courses in Central Saint Martins College, London – ‘Fashion Marketing, Brand Management, Fashion Styling and Trends’. Soon after which, opening a cult boutique in Moscow – Dalood and only selling Georgian designer clothes, led to curating and developing brands for Georgian new comer designers. Being fully responsible for forming and implementing their business strategies. Therefore it is fair to say that since its inception Dalood has contributed greatly to the development of fashion industry in Georgia and continues to do so to this day.
Since her early days Maka was fortunate enough to witness and participate in formation of a start-up fashion brand, acquiring her with invariable experience and business skills that are essential for every creative director – the job she undertook at Dalood in 2013. As a designer she decided to boost the brand by exploiting its strongest resources – Dalood’s long history of masterful tailoring, design, its excessively experienced team of professionals and their impeccable needlework.
Presently, Dalood has established into a successful and valuable fashion brand consisting of an atelier with 20 full-time staff, a flagship in the city center with a collaborative space where various Georgian art, decorative interior pieces and accessorize are accessible. Every fashion season the label participates in leading showrooms and fashion weeks around the world, carries out collaborative projects with different artists and fashion designers, supplies famous shops, buyers and online stores worldwide and dresses local/international celebrities, to name a few – Kendall Jenner, Queen Rania, top social media influencers and many more.
Aside from her career, Maka is raising three beautiful boys. Even though, juggling family and a full time job is challenging, she is happy with her achievements and proud that so far she has shaped a cool, “go to” brand that never fails its customers and always meets their high expectations.