Fall-Winter  2017

Fall-Winter 2017

Dalood is a label for It girls not interested in showy street style kitsch. The key to Dalood’s popularity hinges on its embellished denim jackets and jeans. The brand’s denim is a recognizable and affordable hit item—a feature that many designers in developing countries lack. (The material has also allowed Dalood to become internationally recognized; it is currently sold at Farfetch.) This season the denim came in a light wash on worn-backward jackets with tiny beaded floral designs—cute, simple, and no fuss. Sequined dresses boasting shimmering watercolor effects were winners, but they didn’t have the casual, easy-buy appeal of the denim pieces. Maybe Dalood can grow its hits beyond denim or put some variation into the signature for next season. LIANA SATENSTEIN (Vogue.com)