Fall-Winter 2017

Dalood is a label for It girls not interested in showy street style kitsch. The key to Dalood’s popularity hinges on its embellished denim jackets and jeans. The brand’s denim is a recognizable and affordable hit item—a feature that many designers in developing countries lack. (The material has also allowed Dalood to become internationally recognized; it is currently sold at Farfetch.) This season the denim came in a light wash on worn-backward jackets with tiny beaded floral designs—cute, simple, and no fuss. Sequined dresses boasting shimmering watercolor effects were winners, but they didn’t have the casual, easy-buy appeal of the denim pieces. Maybe Dalood can grow its hits beyond denim or put some variation into the signature for next season. LIANA SATENSTEIN (Vogue.com)

Fall Winter 2017

“The purpose of art is to make dreams.” This season, Dalood is all about dreams and mystery. Working the shadow-land and stepping between fantasy and reality dominates this collection. The narrative for this season's collection lies equally in both: fabrics and their embellishments. Floating in a dreamy and yet perceivable manner with long wavy, sparkly silk fabric romantic dresses, modern-day princess characters oscillate smoothly between their masculine and feminine sides. The ankle-long fairy-tale capes with hoods and arm slits, crowned with masterful embroidery materialize the fantasy world that Dalood has created this season. The unexpected exposure of the sublime romance between black velour and white satin, the playful variations of different shades of purple, grey, camel and blue, animating them with golden and purple embellishments, express and underline the importance of harmonious combinations of fabrics, shapes and colors. This collection rediscovers the blending styles and clashing textures that seem so balanced and matching. The designer’s attempt to unite strength and romance is successfully achieved by introducing the over-the-knee, rough leather, fully laced flat boots that carry the collection as a leitmotif. This moves the feel of the collection closer to the ground and amplifies the effect with boldness, reality and strength. Broad-shouldered, double-breasted thick woolen suits and bleached, stonewashed embroidered jeans add a noticeable edge, making the collection vivid and characterful. Dalood's famous and most iconic embroideries have never felt so in tune with the spirit of the collection. The mysterious, playful rooster (full of colour and character) with beautifully modelled, graceful peacock and the most popular, undefeated dragon draw the most fashionable (although blurred) transition line between the real and the imagined, thus mirroring the harshness and the truth of the main story.

General These terms and conditions constitute a legally binding agreement made between you and Dalood LLC concerning your access to and use of the www.dalood.com ( “Website” ). By accessing this Website, we assume you have read, understood and agree to be bound by all of these terms and conditions. We may make changes to these Terms and Conditions at any time. The updates will be communicated to you via email. Your continued use of the Site represents that you have accepted such changes. The site is intended for users who are at least 18 years old. If you are under the age of 18, you are not permitted to register for the Site without parental permission. Visiting the site, sending us emails, and completing online forms constitute electronic communications. You consent to receive electronic communications and you agree that all agreements, notices, disclosures, and other communications we provide to you electronically, via email and on the Site, satisfy any legal requirement that such communication be in writing. We shall not be responsible or liable for any loss, damage, delay or failure to act caused by any cause beyond our reasonable control. Acceptable Use You may not access or use the website for any purpose other than that for which we make the site and our services available. The content may not be used in connection with any commercial endeavors except those that are specifically endorsed or approved by us. As a user of this Site, you agree not to: Make any unauthorized use of it; Circumvent, disable or otherwise interfere with the security-relates features; Engage in unauthorized framing; Make improper use of our support services; Harass, annoy, intimidate, or threaten any of our employees, agents or users; Sell or otherwise transfer your profile; Attempt to impersonate another user or person; and Falsely implying a relationship with us or another company with whom you do not have a relationship. Information You Provide to Us You represent and warrant that: (a) all registration information you submit will be true, accurate, current and complete and relate to you not a third party; (b) you will maintain the accuracy of such information and promptly update such information as necessary; (c) you will keep your password confidential and will be responsible for all use of your password and account; (d) you have the legal capacity and you agree to comply with these Terms and Conditions; and (e) you are not a minor in the jurisdiction in which you reside, or if a minor, you have received parental permission to use the site. Content Unless otherwise stated, Dalood LLC and/or its licensors own the intellectual property rights for all material on www.dalood.com. The following organizations may link to our Website without prior written approval: Government agencies; Search engines; News organizations; Commonly-known consumer and/or business information sources; dot.com community sites; Associations or other groups representing charities; online directory distributors; and System wide Accredited Businesses except soliciting non-profit organizations, charity shopping malls, and charity fundraising groups which may not hyperlink to our Web site. These organizations may link to our home page, to publications or to other Website information so long as the link: (a) is not in any way deceptive; (b) does not falsely imply sponsorship, endorsement or approval of the linking party and its products and/or services; and (c) fits within the context of the linking party’s site. Limitation of Liability We make no warranties or representations about the accuracy or completeness of the Site’s content are not liable for any (a) errors or omissions in content; (b) any unauthorized access to or use of our servers and/or any and all personal information and/or financial information stored on our server: (c) any interruption or cessation of transmission to or from the site or services: (d) any bugs, viruses, trojan horses, or the like which may be transmitted to or through the site by any third party. We do not ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we promise to ensure that the website remains available or that the material on the website is kept up to date. We do not exclude or limit in any way our liability to you where it would be unlawful to do so. Removal of links from our website If you find any link on our Website that is offensive for any reason, you are free to contact and inform us any moment. We will consider requests to remove links but we are not obligated to or so or to respond to you directly. Contacting us If you have any questions or concerns regarding the Privacy Policy, please feel free to contact us at the following e-mail or mailing address. E-mail: privacy@dalood.com Mailing Address: Dalood LLC, Georgia, Tbilisi, 0179, Paliashvili Street 13/8 This document was last updated on March 5, 2019.

General This privacy policy ("Policy") describes how Dalood LLC ("we", "us" or "our") collects, protects and uses the personal information you may provide on the www.dalood.com website and any of its products ("Website"). It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. Collection of personal information We receive and store any information you knowingly provide to us when you create an account, fill any online forms on the Website. When required this information may include your email address, name, phone number, address, IP address or other personal information. You can choose not to provide us with certain information, but then you may not be able to take advantage of some of the Website's features. Users who are uncertain about what information is mandatory are welcome to contact us. Managing personal information You are able to access, add to, update and delete certain Personal Information about you. When you update information, however, we may maintain a copy of the unrevised information in our records. Some information may remain in our private records after your deletion of such information from your account. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We may use any aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally. Once the retention period expires, Personal Information shall be deleted. Use and processing of collected information Any of the information we collect from you may be used to personalize your experience; improve our Website; improve customer service and respond to queries and emails of our customers; send notification emails such as password reminders, updates, etc; run and operate our Website. We may process Personal Information related to you if one of the following applies: (i) You have given their consent for one or more specific purposes; (ii) Provision of information is necessary for the performance of an agreement with you and/or for any pre-contractual obligations thereof; (ii) Processing is necessary for compliance with a legal obligation to which you are subject; (iv) Processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in us; (v) Processing is necessary for the purposes of the legitimate interests pursued by us or by a third party. Information transfer and storage Depending on your location, data transfers may involve transferring and storing your information in a country other than your own. You are entitled to learn about the legal basis of information transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by us to safeguard your information. The rights of users You may exercise certain rights regarding your information processed by us. In particular, you have the right to do the following: (i) you have the right to withdraw consent where you have previously given your consent to the processing of your information; (ii) you have the right to object to the processing of your information if the processing is carried out on a legal basis other than consent; (iii) you have the right to learn if information is being processed by us, obtain disclosure regarding certain aspects of the processing and obtain a copy of the information undergoing processing; (iv) you have the right to verify the accuracy of your information and ask for it to be updated or corrected; (v) you have the right, under certain circumstances, to restrict the processing of your information, in which case, we will not process your information for any purpose other than storing it; (vi) you have the right, under certain circumstances, to obtain the erasure of your Personal Information from us; (vii) you have the right to receive your information in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. How to exercise these rights Any requests to exercise User rights can be directed to us through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by us as early as possible and always within one month. Privacy of children We do not knowingly collect any Personal Information from children under the age of 16. If you are under the age of 16, please do not submit any Personal Information through our Website or Service. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce this Policy by instructing their children never to provide personal information through our Website without their permission. If you have reason to believe that a child under the age of 16 has provided Personal Information to us through our Website or Service, please contact us. Newsletters We offer electronic newsletters to which you may voluntarily subscribe at any time. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or by contacting us. However, you will continue to receive essential transactional emails. Privacy and Cookies Please see our Privacy and Cookie Policy. Advertisement We may display online advertisements and we may share aggregated and non-identifying information about our customers that we collect through the registration process or through online surveys and promotions with certain advertisers. We do not share personally identifiable information about individual customers with advertisers. In some instances, we may use this aggregated and non-identifying information to deliver tailored advertisements to the intended audience. Links to other websites Our Website contains links to other websites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other websites or third-parties. We encourage you to be aware when you leave our Website and to read the privacy statements of each and every website that may collect personal information. Information security We secure information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We maintain reasonable administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure of Personal Information in its control and custody. However, no data transmission over the Internet or wireless network can be guaranteed. Therefore, while we strive to protect your Personal Information, you acknowledge that (i) there are security and privacy limitations of the Internet which are beyond our control; (ii) the security, integrity, and privacy of any and all information and data exchanged between you and our Website cannot be guaranteed; and (iii) any such information and data may be viewed or tampered with in transit by a third-party, despite best efforts. Data breach In the event we become aware that the security of the Website has been compromised or users Personal Information has been disclosed to unrelated third parties as a result of external activity, including, but not limited to, security attacks or fraud, we reserve the right to take reasonably appropriate measures, including, but not limited to, investigation and reporting, as well as notification to and cooperation with law enforcement authorities. In the event of a data breach, we will make reasonable efforts to notify affected individuals if we believe that there is a reasonable risk of harm to the user as a result of the breach or if notice is otherwise required by law. When we do, we will send you an email. Acceptance of this policy You acknowledge that you have read this Policy and agree to all its terms and conditions. By using the Website or its Services you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to use or access the Website and its Services. We reserve the right to modify this Policy relating to the Website at any time, effective upon posting of an updated version of this Policy on the Website. We will send you an email to notify you. Continued use of the Website after any such changes shall constitute your consent to such changes. Contacting us If you have any questions or concerns regarding the Privacy Policy, please feel free to contact us at the following e-mail or mailing address. E-mail: privacy@dalood.com Mailing Address: Dalood LLC, Georgia, Tbilisi, 0179, Paliashvili Street 13/8 This document was last updated on March 5, 2019.

Cookie Policy

General This site uses cookies, which are files that are downloaded to your computer, to improve your experience. This policy describes what information they gather, how we use it and why we sometimes need to store these cookies. How We Use Cookies We use cookies for a variety of reasons detailed below. Unfortunately, in most cases there are no standard options for disabling cookies without completely disabling the functionality and features they add to this site. Disabling Cookies You can prevent the setting of cookies by adjusting the settings on your browser. Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this website. The Cookies We Set

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Contacting Us If you have any questions or concerns regarding the Cookie Policy, please feel free to contact us at the following e-mail or mailing address. E-mail: privacy@dalood.com Mailing Address: Dalood LLC, Georgia, Tbilisi, 0179, Paliashvili Street 13/8 This document was last updated on March 5, 2019.