"I wanted to explore existing parallel realities of Tbilisi. Eliava bazaar representing the vast majority of Georgian population struggling with poverty and dressed up ravishing women (models) demonstrating the rich minority, also struggling daily, but in the modern business industries as is fashion for instance." - Maka Kvitsiani
The designer's goal for this season was to portray Dalood customers through her garments. All of the drapes, gathers, twists, and curls that defined the dynamic silhouettes cut for this season were inspired by Maka's interpretation of Italian Renaissance paintings. This collection is rich in outwear, ankle long capes, coats, vests and parkas, embellished with gold and purple embroidery. The color palette is made of purple, camel, blue and gray. Dalood’s iconic embroidered denim transcends from season to season, consequently bleached and stonewashed, embroidered jeans are a significant part of the collection, adding a touch of funk with denim on denim embroidered jeans and denim skirt ensembles.
“Feminist: a person who believes in the social, economic, and political equality of the sexes. Forget the history of the word and the baggage it carries and think of the idea of it.” - Chimamanda Nagozi Adichie. It was only a matter of time before the #MeToo movement trickled down to Tbilisi, Georgia. In her showroom, Dalood designer Maka Kvitsiani spoke passionately about a recent law that makes it easier for women to report domestic abuse. Maka also made sure to note that Dalood is mainly female-run. - LIANA SATENSTEIN (Vogue.com)
'The goal was to use natural, recyclable materials, thus cotton dominates this collection.' - Maka Kvitsiani
Dalood by the designer Maka Kvitsiani is a label well-known for its denim pieces, and Kvitsiani doesn’t seem to be letting up on her signature anytime soon. This season, she showed a black denim jacket embroidered with yellow sequin sunflowers and a pair of black jeans boasting blue sequin florals; both looked like they’d be easy sells. As for the rest of the collection, a similar easy appeal was evident in a cropped pin-striped jacket and a skirtsuit in a windowpane print. A denim dress and rhinestone-dotted T-shirt seemed out of place, as did a shift dress with a cut-out on the chest. - LIANA SATENSTEIN (Vogue.com)
"Speaking from a busy and active mother's perspective, I am familiar how much stress women have to deal with daily, for that season, I decided to focus on comfort and positivity. I wanted to create colorful, refreshing and easeful collection, rich in ensembles and one piece outfits, to make the styling part less time consuming and stressful for my customers. " - Maka Kvitsiani
Dalood is a label for It girls not interested in showy street style kitsch. The key to Dalood’s popularity hinges on its embellished denim jackets and jeans. The brand’s denim is a recognizable and affordable hit item—a feature that many designers in developing countries lack. (The material has also allowed Dalood to become internationally recognized; it is currently sold at Farfetch.) This season the denim came in a light wash on worn-backward jackets with tiny beaded floral designs—cute, simple, and no fuss. Sequined dresses boasting shimmering watercolor effects were winners, but they didn’t have the casual, easy-buy appeal of the denim pieces. Maybe Dalood can grow its hits beyond denim or put some variation into the signature for next season. LIANA SATENSTEIN (Vogue.com)
Maka had flirty punks on the brain. Velvet mock necks in Pepto pink and black looked cool, as did a watercolor print top with a matching car-wash skirt.Also, take note of Dalood’s denim: Terrific jeans were decorated with a massive sequined dragon running down the leg. LIANA SATENSTEIN (Vogue.com)
The name of Dalood Fall Winter 2016 collection is 'FORTIS' , a Latin word for Strong, Powerful and brave.
This collection was a celebration of the ancient and unique Georgian alphabet and literature, namely a medieval epic poem - the Knight in the Panther Skin- written in the XII century by a Georgia's national poet Shota Rustaveli. Specially designing fabric patterns with printed passages from the poem.
Fall/Winter 2015 was Maka kvitsiani's debut collection as a creative director. The silhouettes are strongly influenced by 70's fashion scene. Everything we love about the decade is perfectly encapsulated in this collection with the right amount of modern to make it wearable today, featuring feminine shapes, disco vibes and metallic fabrics.